aReputation Launches An Advanced Social Media Analytics Tool


NEW DELHI: aReputation -- Asia's leading Social Media Analytics Company -- has launched Vigilint, a cloud-based tool that helps companies monitor, track and manage their complete social and digital media universe.
Typically, Vigilint delivers advanced analytics and measurements for companies of all sizes, and offers comprehensive keyword tracking with live stream technology.


`aReputation Social Media Analytics

"Vigilint is an online social media analytics tool to help you track, monitor and optimize your social media performance. By using Vigilint, you can benchmark your own numbers against your competitors' and derive an optimal social media marketing strategy," Suvira Sharma, technical head, aReputation, said.

Businesses can now track all major social media platforms — Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest and Instagram. It can be done through a single source, with quick access to insights and market strategies. Vigilint not only tracks the effectiveness of brands' marketing campaigns, but assists it in engaging with key advocates across all social media channels.

This advanced online tool collects data quick and easy, and then prepares a comprehensive overview of how a business's social media profile is pitted against its key competitors. With it, a business can also gauge if it conforms to the industry benchmarks or not.
In just a few clicks, Vigilint users will receive an easy-to-understand report about their audience's conversation and engagement, besides gaining knowledge about their content's performance.

The Vigilint tool analyzes historical trends and its built-in intelligent engagement feature can predict periods of peak activities on different social media portals. Users can post targeted pre-scheduled messages for optimum effect. With its help, distribution can be achieved simultaneously on all compatible social media platforms.

"Worldwide, social media analytics market is set to grow from $1.60 billion in 2015 to $5.40 billion by 2020, at an annual growth rate of 27.6%," added Sharma, giving a sense of things to come. 

Read More at Times Of India

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