Know How Business Blogs Can Improve Your Online Reputation Management

There are many ways to improve online reputation management, and writing business blogs is one of them. A well-written blog opens the gates of information to your business. It has the power to create a strong online perception about who you are, what are your aims, and the services that you offer.
The Digital Revolution thrives on opinion. People like to voice their outlook because the online space renders a sense of being in touch, without actually having to walk the physical distance. A blog offers your prospective clients an opportunity to express their opinions related to the business. People appreciate when they get a chance to talk about their experience openly.
To make sure that your blog doesn’t get lost in the crowd, remember these things:

1.     Sanctify your blog, separate it from your official website

Chaff the blogs from the general web page. Create a sub-domain, or a whole new website wherein you post only blogs. Such a plan can work wonders for your brand in ORM because the blog website ranking will differ from your website in search engine results pages, popularly known as SERPs.
You get a double whammy if both the websites rank well. The links in SERP will help you establish authority in your domain. The other advantage is that if for any reason, one of the web pages doesn’t fare in rankings, you will always have the backup of the other site to work on its improvement. Experts at aReputation, an ORM leader, say that you should link the websites for maintaining smooth traffic of website visitors. But it is important to remember that your blog should be in sync with your business ideals and market. For example, readers will find it odd if your blog talks about men’s beard grooming tips when your business deals with hair accessories for women.

2.     Gauge Your Audience first

To stay away from negative ORM, post blogs that will create positive ripples on the Internet. And to do this, it’s very important to know your target audience. By tailoring the blogs according to the taste of your page followers, you can cut down miscommunication and lack of interest of readers. Writing on topics that will grab your clients’ attention is important. For example, if you aim to tap the niche market of cloth bag sellers, than you ought to publish content that revolve around organic packaging. Pushing content around plastic bags will not serve the purpose.

3.     Post regularly, don’t slacken

The ideal number of posts on your business blogging website is two blog posts a week. A monthly planner can help you maintain a routine, besides ensuring that you don’t make the mistake of posting the same blogs again and again. Also, to retain the interest of visitors, it’s important to maintain a balance in the flow of topics. While too little blogs can make a reader lose interest, too many can lead to over information.

4.     Beware of excess keyword stuffing

No matter what some people say about using Keywords in abundance, it is not advisable to go overboard. While keywords are important to make your blog rank well in SERPs, overdoing it can kill the message; it might look like a poorly-written promotional content. Retaining a percentage of 1.5%-3% is considered healthy. Keywords should be used in such a way that they look genuinely related to the topic you’re discussing.
ORM is serious business. Among the many tools used to enhance online reputation, blogs play a key role, because in SERP rankings, ‘Content is King’!

Source : aReputation

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