Indian Express News

Hit by malicious rumours, cos rope in ‘online reputation management’ firms

Hit hard by malicious rumors and negative comments on Internet about them, thousands of companies have roped in ‘Online Reputation Management’ firms to deal with this menace and protect their businesses, a survey has found.

According to the findings of the study conducted by Indo-UK online reputation management company, more than 6,000 SMEs and 240 large corporations in India have engaged such ‘Online Reputation Management’ service providers.

As many as 300 online management firms are currently present in India with most of them catering to small firms. The market size of online reputation management firms in the country is estimated to be close to Rs 200 crore. READ MORE

"Online reputation management" new buzzword in India's corporate world

"Online reputation management" is the latest buzzword in India's corporate world.
Amid cutthroat competition, Indian businessmen are leaving no stone unturned to keep at bay anything appearing online that might hurt their company's image.
Firms and individuals with expertise in online reputation management have thus become a big hit among corporate honchos keen to use their company's reputation as an asset to gain investors, clients and market share.
Adopting cutting-edge tools, such firms help such companies tackle negative publicity unleashed by their competitors through the Web, as well as victims of libel and cyber crimes.

David Miller, an official spokesman of one such firm, aReputation, says online corporate visibility is at an all-time high since the explosion of social media such as Facebook, Twitter and LinkedIn. READ MORE

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