Financial Express News

Hit by malicious rumors, cos rope in 'online reputation management' firms



Hit hard by malicious rumors and negative comments on Internet about them, thousands of companies have roped in 'Online Reputation Management' firms to deal with this menace and protect their businesses, a survey has found.

According to the findings of the study conducted by Indo-UK online reputation management company aReputation.co.uk, more than 6,000 SMEs and 240 large corporations in India have engaged such 'Online Reputation Management' service providers.
As many as 300 online management firms are currently present in India with most of them catering to small firms. The market size of online reputation management firms in the country is estimated to be close to Rs 200 crore. READ MORE


Fixing search results through Online Reputation Management


A recent study conducted by a team of researchers surveyed over 300 executives, mostly C-suite and board directors, and discovered that reputation is considered the highest impact risk area to business strategy. This finding cuts across most industry sectors and ranks above threats to their business model and the impact of economic trends and competition.

Businesses and brands are increasingly seeking the services of companies that specialise in tidying up search engine results. The effect of a terrible review, a critical blog, an unflattering link or rant from a disgruntled ex-employee sitting in one of the top 10 Google spots can be devastating for a business as click-through rates plummet. Obviously, some companies have the online reputation they deserve, but an unjustified, malicious or obsolete complaint may linger for years, blighting every new query.


Cos tap 'online reputation management' to take on web rumors


Hit hard by malicious rumors and negative comments on Internet about them, thousands of companies have roped in 'Online Reputation Management' firms to deal with this menace and protect their businesses, a survey has found.

According to the findings of the study conducted by Indo-UK online reputation management company aReputation.Co.Uk, more than 6,000 SMEs and 240 large corporations in India have engaged such 'Online Reputation Management' service providers.

As many as 300 online management firms are currently present in India with most of them catering to small firms. The market size of online reputation management firms in the country is estimated to be close to Rs 200 crore. READ MORE

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