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  Demand for Online Reputation companies rises to tackle negative reviews



The demand for online reputation companies worldwide has increased manifold in an era where the internet remembers it all, whether it is malicious rumours, disreputable remarks, photographs that reflect poorly upon an individual, scandalous conversations and much more.

This modern-day predicament can be tackled, and arrested, through online reputation management.

Businesses and brands are increasingly looking for companies that offer customised services in cleaning up search engine results.

Imagine a disgruntled ex-employee with a simmering grudge, who has the potential to tarnish the brand's reputation through a variety of means-a shattering review, a poor blog, an uncomplimentary link or a livid rave. If all of this finds a place in the top 10 Google spots, the click-through rates will take a nosedive. Such unwarranted comments can linger for years. READ MORE

Online reputation now critical in business success: Experts


Proper management of online reputation is becoming a critical factor in creating the right perception over the success of businesses, with increasing reach and effectiveness of internet technologies and applications, experts said.
"A large number of clients depend upon reviews to make their decisions. So your online reputation is a critical factor," said David Miller, a spokesperson of online reputation management firm, aReputation.
"We always persuade businesses to act in response and fill in the gaps, talk about their side of the story as well. It goes a long way in appeasing the anger and disillusionment of the customer," Miller said.
A London-based firm with offices in Geneva, New Delhi, Dubai and Singapore, aReputation assesses, builds, tracks and monitors online reputation. It has assisted more than 7,800 clients, including celebrities, professionals, companies across four continents. READ MORE


aReputation: Providing a Positive Online Landscape


The financial crisis that was set in motion in 2008 has altered the dynamics and the way the corporate world functions. A critical change is happening in the way the businesses are spending money on shielding reputation. The business fraternity is moving away from dicey and non-measurable marketing and public-relation strategies in favour of corporate reputation management. After all, it’s been proven that a sound reputation has the potential to stimulate stock prices.

Large corporations are inclined more towards brand reputation management rather than launching new products and companies have started using their online reputations as assets to expand the flow of investments, gain customers and fuel market share.

There is a growing awareness in industry and management circles that in the warp-speed world of today, one wrong move can have you nailed, especially through social networking mediums such as Twitter and Facebook. Proactive brand reputation management as opposed to enlisting public relation firms to deal with criticism and crises is the mantra for retaining a sound reputation and in turn possessing the potential to stimulate stock prices. READ MORE

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