The Times of India News

Demand for online reputation companies on the rise


The demand for online reputation companies worldwide has increased manifold in an era where the internet remembers it all, whether it is malicious rumours, disreputable remarks, photographs that reflect poorly upon an individual, scandalous conversations and much more.

This modern-day predicament can be tackled, and arrested, through online reputation management. Businesses and brands are increasingly looking for companies that offer customised services in cleaning up search engine results.

Imagine a disgruntled ex-employee with a simmering grudge, who has the potential to tarnish the brand's reputation through a variety of means - a shattering review, a poor blog, an uncomplimentary link or a livid rave. If all of this finds a place in the top 10 Google spots, the click-through rates will take a nosedive. Such unwarranted comments can linger for years. Unfortunately, Google's search algorithms can make content seem more recent and pertinent than it is. READ MORE

Corporates relying on ‘aReputation’ for positive media outreach

Business in the 21st century is undergoing a sea change, with commercial entities and their leaderships increasingly moving away from dicey and non-measurable marketing and public relation strategies to corporate reputation management.

There is a growing awareness in industry and management circles that in the warp-speed world of today, one wrong move can have you nailed, especially through social networking mediums such as Twitter and Facebook.

Proactive brand reputation management as opposed to enlisting public relation firms to deal with criticism and crises is the mantra for retaining a sound reputation and in turn possessing the potential to stimulate stock prices. READ MORE

'Online reputation management' firms help companies take on rumours

Hit hard by malicious rumours and negative comments on internet about them, thousands of companies have roped in 'Online Reputation Management' firms to deal with this menace and protect their businesses, a survey has found.

According to the findings of the study conducted by Indo-UK online reputation management company aReputation.co.uk, more than 6,000 SMEs and 240 large corporations in India have engaged such 'Online Reputation Management' service providers.

As many as 300 online management firms are currently present in India with most of them catering to small firms. The market size of online reputation management firms in the country is estimated to be close to Rs 200 crore. READ MORE

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