The Economic Times

Companies tap 'online reputation management' to take on web rumours


Hit hard by malicious rumours and negative comments on Internet about them, thousands of companies have roped in 'Online Reputation Management' firms to deal with this menace and protect their businesses, a survey has found.

According to the findings of the study conducted by Indo-UK online reputation management company aReputation.co.uk, more than 6,000 SMEs and 240 large corporations in India have engaged such 'Online Reputation Management' service providers. As many as 300 online management firms are currently present in India with most of them catering to small firms. The market size of online reputation management firms in the country is estimated to be close to Rs 200 crore.
The firms are spending Rs 25 lakh to Rs 1.5 crore to invest in their online image building, aReputation.co.uk said.

With increasing Internet penetration and growing influence of social media, the number of instances of negative comments and malicious rumours being spread on the web has also grown rapidly over the last few years. READ MORE

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