Two Things to Remember About Online Reputation Management

I've written quite a bit about online reputation management lately, and hopefully by now you understand that it’s both important and relatively straightforward. You don’t have to spend a lot of time or money on your company’s reputation to get it right, and making a small investment in generating the right image can do huge things for your sales and marketing efforts. 

As you contemplate that, though, keep in mind these two important caveats about online reputation management:

A great reputation isn't built overnight… Although it theoretically only takes a few minutes to post something to the web, the reality is that it’s going to take you a little bit of time to find customers loyal enough to post positive reviews and wait for them to be approved. In fact, trying to do too much too quickly can work against you, as search engines and review sites alike look suspiciously at reviews and profiles that seem to spring up out of nowhere.

…But it can be destroyed in a second. A single tweet or photo posted to the Internet can essentially last forever, following you and your business around indefinitely. That means it’s important to not only think before you post, but also to have a plan for reputation management and social activity in place before you begin. If you haven’t had a consultation with an expert or creative team, now is a good time to start looking around for the kind of help that can make a difference in your company’s future.

Your reputation is one of your most important assets, especially in the digital age where it only takes a couple of mouse clicks for prospects and colleagues to find out exactly what people are saying about your business. Isn't it time you got your reputation sorted out?

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