Online Reputation Management Strategy


Social media platforms, online reviews and blog articles have made it ever so easy for members of the public, or for other companies, to leave online comments or negative reviews that mar your business' reputation.
Of course, there is nothing any business can do to stop people doing this; however there are many things that businesses can do to prevent this from happening.
This is where an online reputation management strategy comes in.

It takes 20 years to build a reputation and five minutes to ruin it #reputationmanagement

What Is Online Reputation Management?

Online reputation management, or ORM as it is most commonly known, is, in extremely simple terms, managing your business' online reputation.
There is no longer anything you can do to prevent people from talking about your business online, it is inevitably going to happen, whether it be positive or negative. Therefore, it is crucial that you are aware of what is being said about your business online and the steps that you can take in order to prevent these comments from having a negative impact on your business.
The being aware of and adequately responding to online mentions is what ORM entails.

How Do You Control Your Online Reputation?

Unfortunately, there isn't much you can do to control your online reputation.
But there are things you can do in order to prevent any negative comments from having a negative impact on your business.

Don't Delete Negative Comments

This may sound like a strange tip, but it is something that many businesses do.
Deleting comments won't make the problem go away. Instead, it makes your business appear to your audience as if you cannot deal with their comments. It can also have a damaging effect on your business.
You can make negative comments less easy to find by ensuring you are constantly posting great, original content. READ MORE

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