Why AI is Critical To The Future of Online Reputation Management

A broad and rapidly evolving subject at the moment, Artificial Intelligence (AI) is made all the more interesting when its growth and development is linked to online reputation management (ORM). Despite its recent popularity, the relationship between AI and ORM dates back to almost three decades prior to the current events, reviews Team aReputation.

 History of AI
Artificial Intelligence began to pick up the pace during the mid-80s when business started to appreciate the genuine benefits of AI, what it could mean for their products, and their bottom line. The Deep Blue computer beat Gary Kasparov in a chess match in 1997, and the year 2002 saw the first robots helping around the house; albeit in the context of hoovering up the mess after a spillage.
However, the major breakthrough in AI came about in 2008 with the introduction of Google’s speech recognition app on the iPhone. Since then, the world has witnessed computers win gameshows, robots learn to dance and becomes active citizens of nations (read Sophia), along with rapid developments in driverless cars and computer games through Virtual Reality headsets.

The future of AI and its effect on ORM

Rankings in the Search Engine Results Pages (SERPs) are of utmost importance to our online and digital reputations, Team aReputation reviews. With the digital awakening around the world, negative sentiment is having far-reaching consequences which can easily be equated to long-term damage being caused to an individual or brand’s profile.

Advancements in Chatbots and Voice Activated Searches

As it stands, the chief method of being found is by someone typing a search phrase into a search engine (Google, Yahoo, Bing etc.) and being delivered a page worth of results. Chatbots are increasingly becoming more user friendly and accurate and with advancements in voice activated searches that has consequences for Page 1 of the SERPs. Ask Apple’s Siri, Amazon’s Alexa or Google’s Assistant a search question, and you will be served with one result – the top one, and that might not be to your liking if it’s negative news. This, at times, makes voice activated searches and chatbots redundant.

Can it impact the future of online searches?

This progression in AI is happening at a rapid rate of knots. Every week we hear about new technology or software developments in this sector will be going to impact on search results in the short and medium term.
Therefore, assuming control of your digital profile and ensuring you rank for positive content is going to be vital if we see a move away from ‘traditional’ online methods of search, such as typing in a name. Doing nothing and hoping matters will resolve themselves simply isn’t an option in the online reputation management space of the current era.

Source: aReputation

Blockchain Technology Made Easier For You

Source : aReputation
In the rapidly changing digital world, a new technology has emerged as a big player – Blockchain technology. A digital, decentralized technology, Blockchain is making its presence felt in different sectors, including digital marketing. At aReputation, we bring you a comprehensive analysis of this latest technique and some of its merits. Take a look:

What is Blockchain?
Blockchain technology keeps a tab on transactions taking place on peer-to-peer networks. The continuously growing list of records is stored securely in numerous interconnected, decentralized systems. The lack of a centralized point makes Blockchain less vulnerable to outside threats.
Within the digital marketing domain, Blockchain is aiming at increasing transparency between consumers and customers since the information is being stored digitally, and cannot be deleted or tampered with. This enables companies in assessing the exact amount of funds utilized and their area of effect.

Blockchain’s impact on transparency
Earlier, advertisers knew even minor details about the use of ads by publishers, which led to high expenses for publishing ads, and ad fraud in some cases. Blockchain has made the process more transparent. Now advertisers can learn who is seeing their ads and know if it is marketed to the right audience or not.

Blockchain’s impact on digital marketing and data privacy
Blockchain can impact digital marketing in a number of ways. One of the most imminent changes is in the sharing of consumer’s data.
Privacy remains one of the most pressing issues in online activities. Companies store databases containing profiles for every potential customer they come across, based on searches made, sites visited, products purchased, among various other things. Leakage of data through hacked databases has become quite common these days. However, Blockchain technology can help prevent data theft.
With Blockchain technology, all the personal data of consumers remain safe. When a person uses an app or visits a site, the company can no longer access the data, and all the sensitive information remains with the consumer.
Blockchain technology enables users to have control over the data, determining how much of it to share. This also means that companies would now have to rely upon consumers to provide them with their data, instead of automatically collecting it through online activities.
Clearly, Blockchain is a very useful technology that is revolutionizing various industries, and it can also have a great positive impact on the digital marketing industry.

Content Marketing Strategies That Will Give Your Brand The Missing Spark

Source: aReputation
Content creation has been at the core of marketing. It is the first vision needed to come across people. if we talk about the pre-Internet era, content still had a say in everything. Today, with internet marketing taking over, content still is at the center of everything digital.

IMG Credit : aReputation.co.uk
The spectrum of content in the digital age, however has gone farther than what it was before. With every content strategy that is made, there is a different motive that defines its purpose. Following are the major areas of content when it comes to successful digital marketing.

Search Engine Optimization, commonly referred to as SEO, is the method that holds the maximum power when it comes to online image. Be it a brand or a person, SEO can work wonders if done correctly. Regular updates, relevant content and a few other strategies can give results that will help in building a perception that helps garner growth. The page count also increases giving your website an actual weightage. Linking of blogs on different websites using keywords and interlinking on the same website are a few other techniques that SEO does for you. Make sure that the content is high quality and informative.

Content magnet
Make sure you show prospective clients looking for you on the Internet something that grabs their attention. Attracting people with an innovative copy, writing on relevant and trending topics, targeting a specific kind of audience are some of the tasks you need to keep a check on. The more clicks your websites, pages, blogs, etc., receive, the better will be the results and thus, an improved ROI.

Keep asking questions to your followers, and see them take complete interest in the conversations initiated by you. People love it when they are asked for sharing their opinions. It makes them feel empowered. Acknowledging the customers’ presence and giving them the right to speak is the best thing to do.

The key to content management is balancing all the aspects of it. Along with conversing, fun and games, it is crucial to keep in mind the actual purpose of writing the content. Letting people know about the products/services that you have and keeping them updated about what’s new is the only way to make it to the top. However, make sure that your page does not look like a promotion factory, or else you are sure to lose a lot of your clientele.

Thought leadership
Valuable content creation is a process that enlightens people. Thought leadership is one of the major aspects that drives multiple brands. Using it for your brand will give you brownie points because you will speak ardently about a few things that your brand stands for. This will build an image in the readers’ minds, giving them something to talk about. It will also showcase how your brand is different from others.

A blend of all these points in the content strategy, and you will see your brand outshine your competitors. For an individual, the online image will give you a great boost in terms of personality, making you worthy of all the appreciation your work will get. Make sure you understand the fine line between content marketing and going overboard. Master that, and see your brand sprout to success.

Facebook Introduces “Info & Ads” Section Showing All Ads of a Single Page

A recent update by Facebook, the “Info & Ads” section has given transparency a new meaning. The feature reveals the list of ads that a particular page has run across Facebook, Messenger, Instagram or any other partner networks.
The feature enables a user to visit a page and check its complete scope of advertising. The entirety of this feature revolves around the fact that even if a particular ad was not targeted to a customer, he/she can view it as well. An added characteristic is the “Report Ad” button, which will allow users to flag the ad if they find it suspicious.
Moreover, the information will include the creation date of the page and a highlight of the recent name change, if any.
Commenting on the feature, Facebook’s director of product management, Rob Leathern said, “The vast majority of ads on Facebook are run by legitimate organizations — whether it’s a small business looking for new customers, an advocacy group raising money for their cause, or a politician running for office. But we’ve seen that bad actors can misuse our products, too.”
Facebook first revealed this update in October last year and along with a few more changes that were made in the political ad policies. A tutorial video educating people about the feature was also shared by Facebook.
Further revelation from Facebook included plans to add more page information soon.
Not only Facebook, Twitter as well recently brought multiple changes to their ad policies. The changes come in order to secure the platforms against any spiteful behavior similar to the incidents of 2016 presidential elections. Twitter has come up with an Ad Transparency Center, a database of ads easily searchable, similar to Facebook’s ad archive.
Concrete steps in the digital world’s ad policies are making it more competitive and open to the viewers. Ads have been dominating the digital word since the idea first floated and thus, changing policies are the need of the hour.

Source : aReputation

How Facebook’s New Algorithm Uses The Concept of ‘Meaningful Interactions’

The announcement made on January 17, 2018 by Mark Zuckerberg made it clear that Facebook, world’s largest social media network, will be changing its algorithm.
According to the 2018 News Feed algorithm, it will prioritize ‘meaningful interactions’ from friends, family and groups. The algorithm will certainly be trickier than ever. Besides, the organic content will receive the right screen time it deserves.
Zuckerberg wrote – “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”
“The public content you see more will be held to the same standard—it should encourage meaningful interactions between people,” he added.
Making its algorithm work for the people, Zuckerberg is aiming at provided a personalized Facebook experience to its users. He cited it as, “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.”
The new algorithm of Facebook is classifying certain actions as more “meaningful” than others. It prioritizes interactions that are active. These may include – commenting and sharing. Whereas, passive interactions, such as likes and click-throughs come later in the race.
Social media analytics defines that the actions which will receive more efforts from the user will be categorized as more meaningful. In an effort to personalize the user experience, Facebook is ensuring to inspire people to engage in conversations with each other.

Ranking factors in new Facebook algorithm

1.    Commenting:

In order to create quality content, brands should focus on sparking meaningful conversations between users.
Zuckerberg wrote, “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

2.     Comment replies:

Not just the comments, the algorithm also favours replies to the comments. These will also signal that a post is inspiring for other users to start a conversation between them.
Zuckerberg considers ‘conversations’ as the most important outcome of the latest algorithm update.

3.     Reactions:

Content that will fail in receiving a variety of reactions from users are likely to receive a minor boost in the News Feed. The new algorithm is demanding more “active” emotions from the users, through different Facebook reactions – Love, Haha, Wow, Sad, and Angry.

4.     Engagement on shares:

Sharing is considered most “active” interaction on Facebook, as compared to all others. But with the new algorithm, it has gone one step further.
Getting shares on a post is not enough in 2018. Facebook will now prioritize posts that will not just be shared, but will also get engagement on the shared content.

5.     Sharing links on Messenger:

Sharing a piece of content on Facebook is great. However, the new algorithm finds it even better if the user is sharing the content with a friend, or a group of friends, over Facebook Messenger.
According to the aim of new algorithm of Facebook, this is most relevant form of ‘meaningful interactions’.
All that the latest algorithm expects from you is to create meaningful content, which adds value to the end-user’s experience.

Source: aReputation

Facebook Comes Up With a New Terminology To Justify Its News Feed

Social media giant Facebook has come up with a new terminology which states that it will only showcase the ‘trustworthy’ news in its feed. Using the member surveys to identify high-quality outlets and fight melodrama and bad information.
With more than 2 billion month Facebook users, it said that the members and not the company executives would down vote the bad content and rank it in terms of trustworthiness. Besides, its emphasis would also be on local news source.
The impact of this move would change the scenario completely. Mark Zuckerberg, the CEO of Facebook said, “We are expecting a shrink of news on our website by 20 percent, to about 4 percent from all content from 5 percent currently.”
Further more, Zuckerberg has stated that he settled on the idea of surveying Facebook users after rejecting having the company itself in the news outlets ‘trustworthiness’, and they have planned on not to release a  survey,as it will create an incomplete picture of how a story’s position in a person’s feed is determined.
The company’s decision to shrink up its news feed is a conscious decision to fight the misinformation and schism in the world today. Social media enables people to spread information fast, and the rumors even faster.
The last time it happened was when fake news was put in by the alleged Russians operatives, for the purpose of profit, during and before the US elections.It spread rumors saying that Pope Francis recommended Republican Donald Trump for US president, and that a federal agent investigating Social democrat Hilary Clinton has been found dead.
Excitingly, it can be easily concluded from the decisions that this social media company has had enough of editorial dilemmas, where it has earlier been often renowned as a media company, promoting business. Showing less of this kind of content sees Facebook out of all allegations, who can then focus on making money, the good way.
Now, will the term ‘trustworthy’ build up trust or break it even farther, only time will tell. However,  Facebook must remember that if people find the news feed boring, they have other social media options available.

Source : aReputation

How Twitter Analytics Provide Deeper Insight Into Your Business?

Twitter to most of us is a just another social media site, which keeps us updated with the breaking news, memes and personalities getting trolled. While it adds to the fun for people like you and me, Twitter can be used as a social media analytic tool by businesses, to measure the potential of their respective growth. It is an effective tool even if you’re are an individual trying to get noticed or a large company trying to make your presence felt.
You must already be aware about the basic analytical tools – the reply, like and retweet buttons that are placed down on your every successful post. These offer basic idea, regarding how people have reacted to your post and was it actually likable. Besides, if you want a deep insight into your content, you will need to access some of the Twitter’s more robust tools.
To know more about how well your Tweet has performed, click on the bar graph icon underneath the Tweet and view its activity. The following information will showcase you a breakdown of analytics of data for that Tweet, which will include the number of times the tweet has been seen, howmany times the user has interacted with it by liking, retweeting to it, and the number of people that have clicked on the image.
Furthermore, if you want to get more information, you can make use of the analytical tools built into Twitter’s desktop website. These are primarily developed with an aim to track the information of advertising campaigns.
Also in addition, to access the information properly, you are required to visit the analystics.twitter.com, or click your profile picture in the top-right corner of the Twitter website to bring up the menu of ‘analytics’. The home page will show you a complete step-by-step of all key data from your Twitter account, with performance metrics from last 28 days.
On further scrolling down, you will see a display of monthly summary, with stats from each calendar month in a chronological order, along with a number of top performances from your pervious posts, and an audience tab, which has a data-wise stat,i.e.,the data conveying the exact age, gender, and location of breakdowns, your audience is more interested in.
Therefore, using Twitter as a tool, will expand your business network and readily improve your overall performance.

Source: aReputation

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