Facebook Introduces “Info & Ads” Section Showing All Ads of a Single Page

A recent update by Facebook, the “Info & Ads” section has given transparency a new meaning. The feature reveals the list of ads that a particular page has run across Facebook, Messenger, Instagram or any other partner networks.
The feature enables a user to visit a page and check its complete scope of advertising. The entirety of this feature revolves around the fact that even if a particular ad was not targeted to a customer, he/she can view it as well. An added characteristic is the “Report Ad” button, which will allow users to flag the ad if they find it suspicious.
Moreover, the information will include the creation date of the page and a highlight of the recent name change, if any.
Commenting on the feature, Facebook’s director of product management, Rob Leathern said, “The vast majority of ads on Facebook are run by legitimate organizations — whether it’s a small business looking for new customers, an advocacy group raising money for their cause, or a politician running for office. But we’ve seen that bad actors can misuse our products, too.”
Facebook first revealed this update in October last year and along with a few more changes that were made in the political ad policies. A tutorial video educating people about the feature was also shared by Facebook.
Further revelation from Facebook included plans to add more page information soon.
Not only Facebook, Twitter as well recently brought multiple changes to their ad policies. The changes come in order to secure the platforms against any spiteful behavior similar to the incidents of 2016 presidential elections. Twitter has come up with an Ad Transparency Center, a database of ads easily searchable, similar to Facebook’s ad archive.
Concrete steps in the digital world’s ad policies are making it more competitive and open to the viewers. Ads have been dominating the digital word since the idea first floated and thus, changing policies are the need of the hour.

Source : aReputation

How Facebook’s New Algorithm Uses The Concept of ‘Meaningful Interactions’

The announcement made on January 17, 2018 by Mark Zuckerberg made it clear that Facebook, world’s largest social media network, will be changing its algorithm.
According to the 2018 News Feed algorithm, it will prioritize ‘meaningful interactions’ from friends, family and groups. The algorithm will certainly be trickier than ever. Besides, the organic content will receive the right screen time it deserves.
Zuckerberg wrote – “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”
“The public content you see more will be held to the same standard—it should encourage meaningful interactions between people,” he added.
Making its algorithm work for the people, Zuckerberg is aiming at provided a personalized Facebook experience to its users. He cited it as, “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being.”
The new algorithm of Facebook is classifying certain actions as more “meaningful” than others. It prioritizes interactions that are active. These may include – commenting and sharing. Whereas, passive interactions, such as likes and click-throughs come later in the race.
Social media analytics defines that the actions which will receive more efforts from the user will be categorized as more meaningful. In an effort to personalize the user experience, Facebook is ensuring to inspire people to engage in conversations with each other.

Ranking factors in new Facebook algorithm

1.    Commenting:

In order to create quality content, brands should focus on sparking meaningful conversations between users.
Zuckerberg wrote, “Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

2.     Comment replies:

Not just the comments, the algorithm also favours replies to the comments. These will also signal that a post is inspiring for other users to start a conversation between them.
Zuckerberg considers ‘conversations’ as the most important outcome of the latest algorithm update.

3.     Reactions:

Content that will fail in receiving a variety of reactions from users are likely to receive a minor boost in the News Feed. The new algorithm is demanding more “active” emotions from the users, through different Facebook reactions – Love, Haha, Wow, Sad, and Angry.

4.     Engagement on shares:

Sharing is considered most “active” interaction on Facebook, as compared to all others. But with the new algorithm, it has gone one step further.
Getting shares on a post is not enough in 2018. Facebook will now prioritize posts that will not just be shared, but will also get engagement on the shared content.

5.     Sharing links on Messenger:

Sharing a piece of content on Facebook is great. However, the new algorithm finds it even better if the user is sharing the content with a friend, or a group of friends, over Facebook Messenger.
According to the aim of new algorithm of Facebook, this is most relevant form of ‘meaningful interactions’.
All that the latest algorithm expects from you is to create meaningful content, which adds value to the end-user’s experience.

Source: aReputation

Facebook Comes Up With a New Terminology To Justify Its News Feed

Social media giant Facebook has come up with a new terminology which states that it will only showcase the ‘trustworthy’ news in its feed. Using the member surveys to identify high-quality outlets and fight melodrama and bad information.
With more than 2 billion month Facebook users, it said that the members and not the company executives would down vote the bad content and rank it in terms of trustworthiness. Besides, its emphasis would also be on local news source.
The impact of this move would change the scenario completely. Mark Zuckerberg, the CEO of Facebook said, “We are expecting a shrink of news on our website by 20 percent, to about 4 percent from all content from 5 percent currently.”
Further more, Zuckerberg has stated that he settled on the idea of surveying Facebook users after rejecting having the company itself in the news outlets ‘trustworthiness’, and they have planned on not to release a  survey,as it will create an incomplete picture of how a story’s position in a person’s feed is determined.
The company’s decision to shrink up its news feed is a conscious decision to fight the misinformation and schism in the world today. Social media enables people to spread information fast, and the rumors even faster.
The last time it happened was when fake news was put in by the alleged Russians operatives, for the purpose of profit, during and before the US elections.It spread rumors saying that Pope Francis recommended Republican Donald Trump for US president, and that a federal agent investigating Social democrat Hilary Clinton has been found dead.
Excitingly, it can be easily concluded from the decisions that this social media company has had enough of editorial dilemmas, where it has earlier been often renowned as a media company, promoting business. Showing less of this kind of content sees Facebook out of all allegations, who can then focus on making money, the good way.
Now, will the term ‘trustworthy’ build up trust or break it even farther, only time will tell. However,  Facebook must remember that if people find the news feed boring, they have other social media options available.

Source : aReputation

How Twitter Analytics Provide Deeper Insight Into Your Business?

Twitter to most of us is a just another social media site, which keeps us updated with the breaking news, memes and personalities getting trolled. While it adds to the fun for people like you and me, Twitter can be used as a social media analytic tool by businesses, to measure the potential of their respective growth. It is an effective tool even if you’re are an individual trying to get noticed or a large company trying to make your presence felt.
You must already be aware about the basic analytical tools – the reply, like and retweet buttons that are placed down on your every successful post. These offer basic idea, regarding how people have reacted to your post and was it actually likable. Besides, if you want a deep insight into your content, you will need to access some of the Twitter’s more robust tools.
To know more about how well your Tweet has performed, click on the bar graph icon underneath the Tweet and view its activity. The following information will showcase you a breakdown of analytics of data for that Tweet, which will include the number of times the tweet has been seen, howmany times the user has interacted with it by liking, retweeting to it, and the number of people that have clicked on the image.
Furthermore, if you want to get more information, you can make use of the analytical tools built into Twitter’s desktop website. These are primarily developed with an aim to track the information of advertising campaigns.
Also in addition, to access the information properly, you are required to visit the analystics.twitter.com, or click your profile picture in the top-right corner of the Twitter website to bring up the menu of ‘analytics’. The home page will show you a complete step-by-step of all key data from your Twitter account, with performance metrics from last 28 days.
On further scrolling down, you will see a display of monthly summary, with stats from each calendar month in a chronological order, along with a number of top performances from your pervious posts, and an audience tab, which has a data-wise stat,i.e.,the data conveying the exact age, gender, and location of breakdowns, your audience is more interested in.
Therefore, using Twitter as a tool, will expand your business network and readily improve your overall performance.

Source: aReputation

aReputation is Asia's leading ORM company with over 25+ Fortune 500 companies under its belt. We cater to a host of native and global clients, and deliver definite results on mending Online Reputation.

aReputation Launches An Advanced Social Media Analytics Tool

NEW DELHI: aReputation -- Asia's leading Social Media Analytics Company -- has launched Vigilint, a cloud-based tool that helps companies monitor, track and manage their complete social and digital media universe.
Typically, Vigilint delivers advanced analytics and measurements for companies of all sizes, and offers comprehensive keyword tracking with live stream technology.

`aReputation Social Media Analytics

"Vigilint is an online social media analytics tool to help you track, monitor and optimize your social media performance. By using Vigilint, you can benchmark your own numbers against your competitors' and derive an optimal social media marketing strategy," Suvira Sharma, technical head, aReputation, said.

Businesses can now track all major social media platforms — Facebook, Twitter, YouTube, Google+, LinkedIn, Pinterest and Instagram. It can be done through a single source, with quick access to insights and market strategies. Vigilint not only tracks the effectiveness of brands' marketing campaigns, but assists it in engaging with key advocates across all social media channels.

This advanced online tool collects data quick and easy, and then prepares a comprehensive overview of how a business's social media profile is pitted against its key competitors. With it, a business can also gauge if it conforms to the industry benchmarks or not.
In just a few clicks, Vigilint users will receive an easy-to-understand report about their audience's conversation and engagement, besides gaining knowledge about their content's performance.

The Vigilint tool analyzes historical trends and its built-in intelligent engagement feature can predict periods of peak activities on different social media portals. Users can post targeted pre-scheduled messages for optimum effect. With its help, distribution can be achieved simultaneously on all compatible social media platforms.

"Worldwide, social media analytics market is set to grow from $1.60 billion in 2015 to $5.40 billion by 2020, at an annual growth rate of 27.6%," added Sharma, giving a sense of things to come. 

Read More at Times Of India

Know How Business Blogs Can Improve Your Online Reputation Management

There are many ways to improve online reputation management, and writing business blogs is one of them. A well-written blog opens the gates of information to your business. It has the power to create a strong online perception about who you are, what are your aims, and the services that you offer.
The Digital Revolution thrives on opinion. People like to voice their outlook because the online space renders a sense of being in touch, without actually having to walk the physical distance. A blog offers your prospective clients an opportunity to express their opinions related to the business. People appreciate when they get a chance to talk about their experience openly.
To make sure that your blog doesn’t get lost in the crowd, remember these things:

1.     Sanctify your blog, separate it from your official website

Chaff the blogs from the general web page. Create a sub-domain, or a whole new website wherein you post only blogs. Such a plan can work wonders for your brand in ORM because the blog website ranking will differ from your website in search engine results pages, popularly known as SERPs.
You get a double whammy if both the websites rank well. The links in SERP will help you establish authority in your domain. The other advantage is that if for any reason, one of the web pages doesn’t fare in rankings, you will always have the backup of the other site to work on its improvement. Experts at aReputation, an ORM leader, say that you should link the websites for maintaining smooth traffic of website visitors. But it is important to remember that your blog should be in sync with your business ideals and market. For example, readers will find it odd if your blog talks about men’s beard grooming tips when your business deals with hair accessories for women.

2.     Gauge Your Audience first

To stay away from negative ORM, post blogs that will create positive ripples on the Internet. And to do this, it’s very important to know your target audience. By tailoring the blogs according to the taste of your page followers, you can cut down miscommunication and lack of interest of readers. Writing on topics that will grab your clients’ attention is important. For example, if you aim to tap the niche market of cloth bag sellers, than you ought to publish content that revolve around organic packaging. Pushing content around plastic bags will not serve the purpose.

3.     Post regularly, don’t slacken

The ideal number of posts on your business blogging website is two blog posts a week. A monthly planner can help you maintain a routine, besides ensuring that you don’t make the mistake of posting the same blogs again and again. Also, to retain the interest of visitors, it’s important to maintain a balance in the flow of topics. While too little blogs can make a reader lose interest, too many can lead to over information.

4.     Beware of excess keyword stuffing

No matter what some people say about using Keywords in abundance, it is not advisable to go overboard. While keywords are important to make your blog rank well in SERPs, overdoing it can kill the message; it might look like a poorly-written promotional content. Retaining a percentage of 1.5%-3% is considered healthy. Keywords should be used in such a way that they look genuinely related to the topic you’re discussing.
ORM is serious business. Among the many tools used to enhance online reputation, blogs play a key role, because in SERP rankings, ‘Content is King’!

Source : aReputation

How Critical Are Reviews to Succeed In Online Business?

Is it valid? Are online reviews so vital that they can truly they can really make or break a brand? Will reviews really have a major effect on your business? According to recent Survey, the appropriate response is ‘Yes’! Let’s look at four top reasons why it’s mandatory to have neutral to positive feedback on the Internet, if you run an online business.

Online reviews mark your brand’s presence
A study by Bright Local says that an incredible 88 for every penny of shoppers pass by what online review say. That is too huge a number to overlook for any business. Put just, if your image has zero client survey on the Internet, at that point you are disregarding a lion’s share of the purchasing populace by denying them of data about your image’s presence.
Online surveys loan freshness to business
On the Internet, new content means increasing the X factor of a website, and upping the page’s visibility on Google. Every time a new online review is written about your service, there is a bigger possibility that the webpage will have higher authority, and is quite likely to get ranked on Google’s top searches. What does that mean? When a buyer looks up for a product related to your business, he will see reviews of your product featuring on the top of search results.
And there’s a high probability that he will make a perception about your brand, based on the review. This is backed by the study that says buyers are likely to spend 31 per cent more on an item that has 5 star reviews.
Getting attention of local shoppers
Going by the statistics, reliability (27 per cent), expertise (21 per cent) and professionalism (18 per cent) are the qualities that people seek in a local business. Online reviews have the power to lend credibility to your brand. When people in your neighborhood look up for the services that you provide, there are high chances that they will compare you with your competitors. Also, with reviews visible on social media portals, such as Facebook, Twitter, Instagram, and Pinterest, they will follow your page, thus widening your client base.
Managing popular review sites
Popular online review portals like Yelp, Glassdoor, and Trip Advisor have become potent portals that can make or break a business. Statistics say as much as 22 per cent prospective buyers will turn their back to a brand if they read even one negative review. The damage is bigger if there are four or more bad feedbacks, which can take away 70 per cent of your potential customers.
Since numbers don’t lie, it’s wise to jack up the online reviews timely and keep the buyers streaming into your business.
Source: aReputation